“Dear Harris Company,
I want you to know how very grateful I am to you. I moved into a place infested with cockroaches. I bought bug killers by the gallons and the aerosol can types that were supposed to be “the best,” as I was told.
Well, they seemed to thrive on it and I had them by the millions it seemed – mothers, fathers, grandfathers, grandchildren, cousins, aunts, uncles, and kids. I was FRANTIC. Then I found a box of your ‘Harris Famous Roach Tablets.’ I want to say that I never saw anything like them. Now, if I see one roach, I’m amazed.
You can, if you like, use this letter in your advertising as I am not ashamed of it. But I wonder if some other people wouldn’t like to know about your wonderful product. I’m telling all my friends whom I know who are similarly affected and they also sing your praises. I surely hope and sincerely wish you would have a CONTEST in order to promote this fine product. Once used, I know they will buy again and again.
Los Angeles, California